Who from my company should attend the AI workshop?

The AI Ideation Workshop should include people who know the business context well and can champion or follow through on the developed ideas.

The focus is usually on department heads or product owners who work directly with processes, services, or products and see AI potential there. This group can be usefully complemented by colleagues from IT and controlling, as they are typically involved in later implementation anyway.

What matters is less the formal role than the group’s ability to work together. Participants should share a common understanding of the workflows being examined and be able to discuss concrete challenges openly.

Depending on the objective, this creates a focused working group that combines domain expertise with technical feasibility — without slowing down the workshop with too many perspectives.