The reasons are historical: existing contracts, established processes, lack of comparative data. Many market participants simply have no systematic overview of which platform delivers the best results for which vehicle type.

On top of that: the differences between platforms are not obvious. Only an analysis of hundreds of thousands of bid records reveals the patterns — on certain platforms, higher bids are placed for SUVs, on others for older vehicles, on yet others for specific manufacturers. Without data analysis, these differences remain invisible.